Are DELL losing the plot?

Some time ago DELL only sold directly to the public/business and there was no channel.

Then DELL introduced the concept of resellers and then they added large retail chains to the list of suppliers.

So what is Dell's long term plan of sales?

Is it their aim to get business regardless?

Do DELL know themselves?

It will be interesting to see whether DELL now look to drop their smaller resellers in favour of the larger ones.

Sometimes actions can come back to haunt you!